Project Description

2016 / Professional work

Trigger Outdoor was a hunting gear retailer that gave me the opportunity to design a logo for their business.

Brief
Design a logo for Trigger Outdoor that reflects their brand promise of being a modern company that offers innovative, high quality hunting gear.

Process
The process began by identifying Trigger Outdoor’s core values, customers and competitors. Based on the research a positioning statement was written that was used to guide the exploration process.